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RESUME

Anchor 1
Professional ​
summary

Product & UX design leader with over 20 years experience creating, managing, and implementing digital strategies and designs for national and international brands and products. Expertise in gathering stakeholder requirements and buy in, managing cross-disciplinary teams and developing a highly motivated and productive product development teams.

Work​
experience​

​Product and UX Consulting, 2004-Present

(select project summaries below)

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Google

Product design and research for the internal tool supporting a business-critical Google initiative. Quickly became known as go-to expert for requirements and compliance.

 

  • Conducted competitive research and analysis

  • Gathered product requirements from users and stakeholders via interviews and concept design research

  • Designed and refined product using iterative design and testing cycles

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GoPro

Established UX design processes, documentation, and standards needed to support GoPro’s product roadmap and continued company growth.

 

  • Gathered UX design and technical process and documentation requirements by conducting a current state audit and analysis.

  • Developed short term and long term product design and implementation cycles that integrate UX design and Agile development methodologies from ideation to product release, including proposed design document templates.

  • Socialized proposed design process cycle to gather feedback and buy in from stakeholders.

  • Implemented team process and documentation standards.

 

Cisco 

Experience lead for both internal and external product teams, leveraging social media tools and technologies for the enterprise.

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  • Managed gathering and defining requirements from business stakeholders, user research, and program management teams

  • Defined and socialized vision and strategy for leveraging personal profiles and information within the enterprise setting.

  • Created wireframes and specifications for a detailed user experience that fulfilled vision and strategy goals. 

  • Drove visual and off shore technical teams throughout Agile implementation cycles to ensure correct implementation of the schematics as part of a holistic, consistent, user experience.

 

Chipotle

Led user experience redesign of Chipotle.com. (Winner, 2011 Webby People’s Choice Award)

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  • Defined Chipotle.com redesign strategy, collaborating closely with the Chipotle Chief Marketing Officer and Digital VP, to focus on differentiating the brand with an innovative and interactive site experience.

  • Created detailed page schematics and functional specifications for hand off to developers and visual designers.

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Head of Product, Initialized Capital, January 2021 - October 2024

Owned the product function across the company.

 

  • Defined and communicated product vision and strategy, ensuring alignment of product team efforts with firm goals.

  • Led the design and development of the firm's core business platform, a proprietary CRM and knowledge management software suite.

  • Acted as a player-coach, creating deliverables across the product design cycle, while delegating and guiding multiple streams of work across the team.

  • Built the product team from the ground up, recruiting, managing, and mentoring a talented team of 8 engineers and designers, fostering a culture of trust, collaboration, and resourcefulness.

  • Established design and technical standards, implementing Agile processes and UX/design pattern libraries, streamlining workflows and improving efficiency.

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Senior Manager UX Design, Bold, November 2019 - December 2020

Managed team designing best-in-class web-based tools and customer experiences. 

 

  • Delivered best-in-class web-based tools and customer experiences in partnership with product management, engineering development, project stakeholders across brands and company leadership.

  • Led and advocated for user-centered design solutions that met measurable business goals and requirements.  

  • Drove design cycle, ensuring all requirements and deadlines for projects were met.  

  • Created process flows, wireframes, high-fidelity mockups, and prototypes to effectively conceptualize and communicate detailed interaction behaviors.  

  • Communicated design decisions to stakeholders and synthesized feedback.  

  • Engaged designers and developed an enthusiastic team through active mentorship by helping them develop clear career paths and growth plans.  

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Associate Director of User Experience, Sequence, 2011-2013

Co-Managed a team of 10-16 responsible for design and development of a multi-channel digital vision and strategy for the firm’s largest account, Best Buy.

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  • Co-Managed a team of 10-16 responsible for design and development of a multichannel digital vision and strategy for the firm’s largest account, Best Buy.  

  • Created and conducted presentations for executive client reviews and approvals across various departments including Brand, Technology, and Digital Tools.  

  • Led creation of digital consultation strategy for 5 digital properties and 3 future roadmap projects.  

  • Estimated resource requirements for researchers, interaction designers, visual designers, copywriters, video producers, asset producers, developers and vendors.  

  • Assigned appropriate staff to project track teams throughout phased development. 

  • Managed, designed and employed several research and test methodologies (e.g., quantitative surveys and qualitative interviews, ethnographies, user and client workshops, concept and prototype tests). 

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Director of User Experience, PlanetOut Inc., 2007-2009
Led user experience team responsible for redesign and re-launch of the Gay.com website including interaction design, visual design and copy teams. Gay.com included group chat, IM, online profiles, profile search, mail, and original content with an active membership of approximately 6.5 million users internationally.

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  • Managed a mixed team of staff and vendor resources consisting of interaction designers, copywriters, and visual designers to develop and execute website vision, including 3 months managing the team from Buenos Aires. 

  • Collaborated with Brand to create and implement new visual language, voice and tone for the website.

  • Managed several vendor relationships including technology partners based in Buenos Aires. 

  • Designed and conducted user research workshops that helped identify early on potential unfulfilled user needs.

  • Collaborated with technical teams to ensure deliverables were produced and handed off in accordance with Agile methodology.

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Education
BS International Business​ - Georgetown University
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